The strategic and operational work behind a serious business — analyzed, planned, and tracked with you every week. Built on the Institutional Maturity Model.
A real sample — a tight look at what each step gives you.
Idea Intelligence is free — your score and full report in about 60 seconds.
Each tool builds on the last. Start with an idea. End with a business you can actually run.
Score your idea across six dimensions and get a clear read on your idea — go, refine, or rethink. The honest gut-check most founders skip.
Generate a 90-day operating plan with prioritized actions, the risks unique to your model, and the steps that mitigate them.
The live operating cockpit. Your readiness score updates as you operate, weighted toward the things that actually move a business — revenue, customers, critical path.
The three above are the spine. These four make sure each idea is sharper, tougher, and ready before you spend real money.
Pressure-test your market, competitors, and timing before the market tests you.
Hear the objections before a real customer ever walks away.
Diagnose exactly what's weak and rebuild the idea sharper — don't scrap it.
Go from idea to a live, on-brand page in minutes.
Other tools score your idea and leave. Grey stays with you from idea to operating company.
Most founder tools give you templates. Grey gives you a structured readiness framework — the same way mature institutions evaluate operational risk, adapted for early-stage founders. Foundational enough to start with. Comprehensive enough to grow into.
No credit card to start. No long-term contracts. Cancel any time.
Most founders end up paying for some version of this — just unbundled and expensively. Here's the honest comparison.
| Generic templates |
Plan tools |
★ GreyFounder | Coaching programs |
Fractional COO |
|
|---|---|---|---|---|---|
| Price | Free | $15–$30/mo | $59/mo | $5K–$15K one-time |
$5K–$25K/mo |
| Tailored to your specific idea | ✕ | Limited | ✓ | Group-based | ✓ |
| Built on a structured readiness framework | ✕ | ✕ | ✓ | ✕ | Varies by advisor |
| Risk + readiness tracking | ✕ | ✕ | ✓ | ✕ | Varies by advisor |
| Live operating dashboard | ✕ | ✕ | ✓ | ✕ | ✕ |
| Updates as you operate | ✕ | ✕ | ✓ | ✕ | ✓ |
| Available 24/7 | ✓ | ✓ | ✓ | ✕ | ✕ |
| Scales across multiple businesses | ✓ | Per seat | ✓ | ✕ | ✕ |
| No long-term commitment | ✓ | ✓ | ✓ | ✕ | Contract-dependent |
Comparison reflects category averages, not specific products. Pricing ranges drawn from public market data: Fractional COO retainers commonly $5K–$25K+/mo; Small business consultants commonly $50–$500/hr; Founder coaching programs commonly $5K–$15K one-time. Capabilities vary within each category.