Founder Readiness Platform

From idea to operating plan to live readiness tracking.

The strategic and operational work behind a serious business — analyzed, planned, and tracked with you every week. Built on the Institutional Maturity Model.

See pricing
3 free idea analyses to start No credit card required Cancel anytime
What You Get

Three tools. One operating system.

Each tool builds on the last. Start with an idea. End with a business you can actually run.

01
Free

Idea Intelligence

Score your idea across six dimensions and get a verdict — go, refine, or rethink. The honest gut-check most founders skip.

02
Founder & Portfolio

Business Builder

Generate a 90-day operating plan with prioritized actions, the risks unique to your model, and the steps that mitigate them.

03
Founder & Portfolio

Founder OS

The live operating cockpit. Your readiness score updates as you operate, weighted toward the things that actually move a business — revenue, customers, critical path.

Built on the Institutional Maturity Model.

Most founder tools give you templates. Grey gives you a structured readiness framework — the same way mature institutions evaluate operational risk, adapted for early-stage founders. Foundational enough to start with. Comprehensive enough to grow into.

Pricing

Start free. Upgrade when you're ready.

No credit card to start. No long-term contracts. Cancel any time.

Free
See if your idea has legs.
$0
Forever free
  • Idea Intelligence Report
  • 3 idea analyses per month
  • 1 saved business
  • Save and revisit your work
Most Popular
Founder
Find your idea. Build the plan. Run the business.
$59/mo
Billed monthly
  • Everything in Free
  • Business Builder unlocked
  • Founder OS — 1 active business
  • Up to 5 saved business ideas
  • Weekly readiness scorecard email
  • Risk + readiness intelligence
Portfolio
Operate multiple businesses with one system.
$149/mo
Billed monthly
  • Everything in Founder
  • 3 active Founder OS businesses
  • Up to 25 saved business ideas
  • Cross-business readiness comparison
  • Add additional active businesses as needed
Need more than 3 active businesses? Portfolio users can add additional Founder OS slots at $129/mo per business.
Why Grey

The analytical work behind a serious business.

Most founders end up paying for some version of this — just unbundled and expensively. Here's the honest comparison.

Generic
templates		 Plan
tools		 ★ GreyFounder Coaching
programs		 Fractional
COO
Price Free $15–$30/mo $59/mo $5K–$15K
one-time		 $5K–$25K/mo
Tailored to your specific idea ✕ ~Limited ✓ ~Group-based ✓
Built on a structured readiness framework ✕ ✕ ✓ ✕ ~Varies by advisor
Risk + readiness tracking ✕ ✕ ✓ ✕ ~Varies by advisor
Live operating dashboard ✕ ✕ ✓ ✕ ✕
Updates as you operate ✕ ✕ ✓ ✕ ✓
Available 24/7 ✓ ✓ ✓ ✕ ✕
Scales across multiple businesses ✓ ~Per seat ✓ ✕ ✕
No long-term commitment ✓ ✓ ✓ ✕ ~Contract-dependent

Comparison reflects category averages, not specific products. Pricing ranges drawn from public market data: Fractional COO retainers commonly $5K–$25K+/mo; Small business consultants commonly $50–$500/hr; Founder coaching programs commonly $5K–$15K one-time. Capabilities vary within each category.